Sign PrintingA recent study analyzed 30,000 purchases of 4,200 customers in 14 cities. It found that 68% of purchases during major shopping trips were unplanned - they were bought on impulse.
To find those consumers who may not have originally intended to visit your store, your business needs an effective sign. This is where sign printing an use of yard signs is important.
The Institute of Transportation Engineers (ITE) studies traffic habits. One of their studies attempted to estimate how selected business types (or what the ITE calls "business land uses") are affected by motorists' impulse stops.
As this table shows, the percentage of impulse stops varies by business type. While the table doesn't show every type of business, it is clear that impulse trade is very important to many of them.
If yours is a business that is dependent on impulse sales, then that should certainly influence how you design your lawn sign signage.
4100 Bob Wallace Avenue SW
Huntsville, AL 35805
Telephone: (321) 253-0424